Insights

Africa grows some of the most celebrated coffee on earth. Ethiopian Yirgacheffe, Kenyan AA, Rwandan Bourbon, Burundian naturals, Ugandan Arabica from Mount Elgon and Rwenzori. The names alone open doors in cupping rooms from London to Berlin to Oslo. Yet many African producers, cooperatives and exporters tell the same story. The samples go out, the feedback is warm, and then nothing happens. No contract, or one contract and no repeat order. Over the past months, through the O